20 – 22 October 2017.
Toowoomba Showgrounds, Toowoomba, Queensland.
EXHIBITIONS WORK: Exhibitions and trade events are one of the most cost effective and proven sales and lead generation tools available to businesses today. There is no other marketing or promotional medium available that can place your company directly in front of thousands of qualified shoppers who are attending an event specifically to view, compare and purchase products and services. Exhibitions and trade events give you the ability to directly connect one on one, face to face with new and existing customers. You have the ability to promote yourself and your company, demonstrate your products, explain features and benefits, directly sell and take orders, plus you will receive immediate feedback that will assist you to understand your customers better.
Australian Events have been assisting businesses small and large for over 20 years. We have seen many incredible success stories and have watched hundreds of companies grow from initial business ideas into successful businesses and market leaders. There is no doubt that your business can benefit greatly from exhibiting at events. If you put the time and energy into planning your exhibition, use motivated, passionate and friendly staff, have great products and services, and are ready to work your stand hard for the length of the exhibition, you will succeed!
2017 EVENT COUNTDOWN
2016 EVENT STATISTICS
Statistic data received from 2016 exhibitors and visitors who subscribed to the event newsletter.
2016 EXHIBITION DISPLAYS
The 2016 event attracted 139 exhibiting local and national companies, filling over 18,000 square meters of exhibition space at the Toowoomba Showgrounds, Toowoomba, Queensland, Australia.
SQ/M DISPLAY SPACE
2016 EVENT PATRONS
The 2016 event attracted 10,215 patrons over the three days. Patrons came from around the local region and many others traveling from across Queensland to attend the event. Patrons were offered a free return pass, allowing them to return to the event for the entire three days for the one low entry fee.
2016 EVENT GUIDE PUBLICATION
EVENT GUIDES PRINTED
Australian Events produced an Event Directory where 17,300 copies were inserted into The Chronicle on Wednesday 5th October 2016. A further 5,200 copies of the Event Directory were printed and handed to attendees at the entrance to the event.
2016 Exhibitor Survey Results
Was the Expo important to the promotion of your business ?
- Yes 90%
How would you rate the Events success overall ?
- Good – Excellent 77%
of exhibitors said that Exhibiting at events is a great way to generate sales and leads.
of exhibitors said they were happy with the amount of patrons that attended the event.
2016 Exhibitor Testimonials
The team at Australian Events are well organised and it is always a pleasure working with their bright and happy staff.
Enquiry exceeded all expectations every day of the expo with many people taking up our early bird travel offers. The expo was well promoted and very well attended.
The layout of the pavilion helped exhibitors attract people to the stand. Most stands were visible from all directions of the track. Will be back next year.
It was our first display so we were extremely nervous but Australian Events were really helpful and approachable. The event went smoothly and we were inundated with questions from frustrated consumers needing help and assistance with their NBN. The response was great!
Well organised, well attended. Our business had good exposure at the event. Event staff were professional and helpful before, during, and after the event. Thank you for a great experience.
All the Staff at Australian Events were such a pleasure to deal with and very helpful during bump in and out times. As for the event itself, WOW! As first time exhibitors they could not have been more approachable, helpful and it was never an issue. Bravo to all the team involved at the Toowoomba Event.
2016 Visitor Survey Results
How would you rate this event overall ?
- Good – Excellent 86%
Are you likely to attend the Event again ?
- Yes 80%
Are you likely to recommend this event to friends or colleagues ?
- Yes 78%
Did you make any purchases at this event ?
- Yes 63%
Do you intend to make a purchase at a later date from an exhibitor you saw at this event ?
- Yes 59%
Main Products of Interest
Data provided by polled patrons at the 2016 Toowoomba Spring Home Show and Caravan and Leisure Expo.
- Caravans & Motorhomes 56%
- Camping Equipment & Accessories 54%
- Outdoor Living, Backyard Living & Services 41%
- Camper Trailers 37%
- Home Renovation Ideas 32%
- Holiday and Tourism Information 29%
- Auto & 4×4 Accessories 27%
- Garages, Patios & Sheds 27%
- Kitchen & Bathrooms 20%
- Security Screens, Awinings & Blinds 20%
- Hardware 17%
- Roofing Products & Services 17%
- Alternative Energy 15%
- Bedding & Accessories 12%
- Health Products 12%
- Builders & Contractors 7%
- Pools & Spas 5%
- Finance & Banking Information 2%
- Other 2%
2016 Visitor Testimonials
Full of interesting information to help make future decisions.
We enjoyed the event, and made purchases and comparisons as well as having a yarn with fellow travellers.
We had a great time at the Expo. Loved the interaction from Cody and Luke who did a great job with their DIY stand.
We had a great day out at the expo. Brought a few things and found the exact Caravan we would like to purchase in the coming months. We also look forward to seeing the 2017 expo. Thank you so much for a great day out.
Didn’t buy anything yet but have prepared shopping list for our reno. About $70,000 worth.
We bought products from 2 vendors both with great discounts, all vendors we spoke with were extremely helpful, we had a great day.
We came especially to see Luke and Cody. They are a fabulous draw card. I was also interested in security screens and like to look at the caravans.
A brilliant event with a diverse range of displays. Great place to find the answers to some questions I had.
2016 VISITOR EMAIL NEWSLETTER
EMAILS SENT OUT TO SUBSCRIBERS
Our popular Email Newsletter Club consists of patrons who have joined to receive information about the event. Featured exhibitors, list of exhibitors, Entertainment, Competitions and Prizes were continually promoted within these emails sent out daily and weekly leading up to the event.
2016 Website Statistics
Week of the event – From 3rd – 9th October 2016.
First Time Visits
2016 Facebook Event Page Statistics